Why Amina Muaddi is Rihanna's go-to shoe designer
Rihanna can easily be called this generations leading style ICON. Her versatile style has become a key part of her brand, to the effect of her now partnering up with Louis Vuitton Moët Hennessy, also known as LVMH. A French multinational luxury goods conglomerate, to launch her very own fashion brand FENTY.
Whilst Rihanna started her journey as a Superstar artist, Amina had a different route into the design world. Amina started out styling for L’Uomo Vogue and GQ after studying at the European Institute of Design in Milan.
“Growing up between Jordan, Romania and Italy, Amina developed an eye for what taste-makers around the world truly want”
Rihanna arriving in Barbados wearing Amina Muaddi “Naima” sandals in black
Upon working with world-class artisans and suppliers, Amina co-founded her initial shoe-brand venture, named Oscar Tiye based in Milan.
Now her own ‘Amina Muaddi’ shoe line comes with a waiting list and a client list including Rihanna, the Jenner sisters, and Princess Rania of Jordan. With the brand launching just one collection a year, the distribution of her shoes are extremely limited.
The flared heel design is now as infamous as the red soles of Christian Louboutin shoes.
Rihanna in Barbados wearing Amina Muaddi “Naima” sandals
“Amina Muaddi shoes. Designed in Paris, produced in Italy, with an international heart. The perfect fit for today’s taste-maker.”
Rihanna in Santa Monica wearing Amina Muaddi “Gilda” sandals
Rihanna in New York wearing Amina Muaddi “Begum” PVC pumps
Amina Muaddi SS19
Amina Muaddi SS19
Amina Muaddi SS19